Local Marketing
Local marketing aims to reach people who live in the same town or area as your company. It is targeted at people who could potentially buy your product or service at any time and are within a specified distance of your physical location, usually based on a reasonable driving distance.
For instance, generating website traffic from Sacramento, California, won’t help you much if you own a restaurant in Red Bank, New Jersey. Instead, you should use local marketing strategies to make sure that the bulk of your target market is actually nearby enough to drive to your restaurant or place an order for delivery.
11 useful points of local marketing strategies you can start today
● Optimize your website (and localize it).
● Update title tags and meta descriptions.
● Set up local landing pages for all your business locations.
● Claim your Google My Business listing.
● Optimize social media pages.
● Encourage positive user reviews and engage online.
● Host or sponsor local community events.
● Utilize localized email marketing.
● Try a direct mail campaign
● Localize paid ads.